Keep Moving

The Brief

Working alongside GM Moving, a marketing strategy and approach was created that aimed to inspire people into taking short bursts of movement in order to encourage further and more regular movement. Key audiences who were more likely to be inactive, such as over 75s, those with long-term health conditions, those from lower-socio economic backgrounds and South Asian audiences, were targeted alongside the general public. 

Insight demonstrated people knew the importance of being active and how long for, but it was often felt time was a key barrier to action and the inability to fit it into busy lives. So our campaign needed to demonstrate how moving can fit into your everyday life, simply and easily.

My Role

Campaign Concept - Working in a small team responsible for the direction of connecting playful messaging copy and imagery.

Campaign Identity - Setting the style and layout that would run across all elements of the campaign.

Art Direction - Being on location to ensure our photographer achieved the right look we needed in our hero imagery.

Video Director - Partnering with our videographer to get the best out of our Keep Moving participants.